November 2, 2024

Kean Athletics Signs Historic Media Partnership Deal with On New Jersey

By Gerald D'Ambra

Kean University Athletics and ONNJ-On New Jersey proudly announce a groundbreaking media partnership—the first of its kind within the New Jersey Athletic Conference. This multi-phase deal includes Kean Athletics as the title sponsor of On Sports with Mike Black, ads on both the On New Jersey streaming channel and MeTV-WJLP, live streaming of Kean Athletics contests on On New Jersey platforms, and a student-mentor partnership.

“This is an exciting moment for Kean University and the Kean Department of Athletics & Recreational Services as we become one of the first universities in New Jersey to partner with ONNJ,” said D. Kelly Williams, Director of Kean Athletics. “Through this collaboration, we aim to innovate and expand our digital presence to provide a premier platform that showcases the exceptional achievements of our student-athletes, coaches, and teams, as well as the championship culture that we foster both in the classroom and in competition. It is truly a great time to be a Kean Cougar…. Cougars Climb Higher Together!”

On Sports with Mike Black is a daily show that covers all aspects of sports in New Jersey. Kean head coaches and student-athletes have both appeared on the show over the past year.

Kean Athletics ads will air on both the On New Jersey streaming channel and ONNJ’s broadcast television partner, MeTV-WJLP New Jersey/New York, during weekend shows Your New Jersey and NJ Politics with Laura Jones.

In addition, On New Jersey will stream live broadcasts of Kean athletic home events to their streaming channel. Today, Saturday, November 2, ONNJ will stream Kean Football’s matchup vs. Franklin & Marshall at 1 PM, followed by Kean’s Field Hockey Senior Day vs. Stockton at 5 PM.

Finally, a mentor partnership will give Kean University students hands-on experience with On New Jersey branded shows. Students will work closely with industry professionals, gaining hands-on experience in broadcasting while contributing to the success of ONNJ shows.

“We are thrilled to partner with Kean University Athletics to bring their exciting games to a wider audience. At On New Jersey, we are committed to showcasing local talent and celebrating the hard work of student-athletes across the Garden State. This partnership allows us to amplify Kean University’s athletic achievements while providing an engaging platform for fans and the community to connect with their favorite teams,” said Lisa Marie Falbo and Gerald D’Ambra, Co-Founders and Managing Partners of On New Jersey.

On New Jersey is the premier FREE live TV streaming channel exclusively focused on the Garden State, reaching over nine million households in New Jersey. They offer local news, community engagement, politics, sports, and more, with Emmy-award-winning talent comprised of proud New Jerseyans who have been with ONNJ since its launch in 2021. MeTV-WJLP reaches 7.6 million households across the New Jersey/New York region.

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About the Author

Gerald D'Ambra
Co-Founder

Gerald D’Ambra is co-founder of On New Jersey.

Throughout his career in TV, Gerald has led projects developing shows for Cox Broadcasting, Sinclair, Fox, and Discovery Scripps. He is a former marketing and communications executive with a global technology company and a former TV News Anchor, Reporter, and Executive Producer.

Gerald led communications and marketing projects for global brands and secured national and local media placement. He has been nominated for Emmy Awards and won multiple AP awards for journalism.

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